Definitive guide on seo(evolution,on page, off page, technical seo)

SEO,SEO,SEO

SEO is an process of growing the aspects and abundance  of website traffic by increasing the clarity of a website or blog to users of search engine.
What is SEO?

How to use it properly?

What is on page SEO?

What is off page?

bla bla bla...

But nobody  will  ask about how it works or what is Search engine, what is indexing ..

Before making seo,if you want to make a free website  

SEO (search engine optimization)

Seo is very important to increase your traffic .

evolution of SEO.

What is Search engine?

what is searching?

What is  crawler?

What is indexing?

What is  SEO?

Types of SEO

Techniques of SEO

What is technical SEO?

What is on page SEO?

What is off page SEO?

Is SEO is important?

my opinion?

Complete guide about SEO:

evolution of SEO.

• Earlier it was very easy to fool Google so black hat ways were used to get the website in the top of the Google search engine rankings and
• Now only white hat techniques is used for SEO work.
• Now with new algorithm updates Google has become smarter.

What is Search engine?

there are many types of search engines. search are like a browser.

ex: Google, Yandex, Yahoo and Bing etc..

Now   Google is very famous
Because,

70 percent of queries solved by Google.

10 Percent of queries solved by Bing

Google Search engine has an algorithm which is updated daily.

Fact : Amazon has search engine (lol)

what is searching?

searching, crawling, indexing comes under search engine.

Search is process which you are searching or browsing for some information.

Most of searching is going on Google.

What is  crawler?

crawler is going through all website & blog taking the info about what he/she actually wrote in this article it is copied or original this process is called crawling.(you can think it as a spider )

What is indexing?

crawler add your webpage into database, which position is selected by  crawler in Google

Fact: the position are always changing in Google.

What is  SEO?

SEO is an process of growing the aspects and abundance  of website traffic by increasing the clarity of a website or blog to users of search engine.

In simple it is increasing your quality and quantity of content. And increase your blog or website visitors.

By SEO friendly article you can rank in Google fast and also increase your visitors.

To write so friendly article 

Types of SEO

                                                                   
So , I’ll suggest only white hat techniques that you should use to rank the post in Google.
And how to use it, you can see in front of article.(lol🤔)

Techniques of SEO

• Technical SEO

• On page SEO

• Off page SEO

What is technical SEO?

Technical SEO is basically developing the technical quality of a website  to increase the ranking of its pages in the SE(Search engine)

                      
"if you're blog has made technical SEO properly than  there is no guarantee that your website will rank on Google!

But if you not made technical SEO there is guarantee that your website will not rank on Google"

To explain I  am taking an example:

Ex: if you want to make  large grocery store primarily you need a name, Place, design, security, license, you want to check if there is a damaged products,matainance or cleanliness and advertising if necessary.

Like that in technical SEO
Many factors you should follow:

Steps for technical SEO:

1.web hosting and domain name:

I am suggesting that if you new to this blogging journey please don't buy domain name and hosting.

But you're  started your blog and wrote some 25-50 Articles then you can buy that stuff.

Domain name: (yourwebsite.com)

Domain name plays very important role to judge your website.


There are 4 types of domain which you can keep your blog:

1.brand name

2.company name

3.your name

4.keyword


Ex:
amazon.com
badabusiness.com
Saurabhbhatnagar.com
digitalmarketingcourse.com.

         

Hosting (server location):

 place where youWebsite stores or Website storage

There are 4types of hosting:

1. shared hosting( affordable)

2. VPS hosting

3. Cloud hosting

4. Dedicated (  most costly)



Best place you can buy hosting:

•Blue host

•HostGator

•Hostinger

•Green Geeks

•Dream Host

•Site Ground

•A2 Hosting

I think A2 hosting  is best

2. page speed:

It is very important and necessary to increase your traffic because  if you're webpage is only 2- 3 sec late you can loose 20 percent money which you can gain in a month.

So you webpage must be under 3 second.

If you want to check your website speed

• page speed insights

• pingdom

• GT matrix



If you're website is in WordPress you go with these plugins

1. WP super cache

2.wp fastest cache

3.auto optimization

4.smush

5.critical CSS

3.Site architecture: 

if people likes your website surely search engine likes you (lol)

If you're website can move easily and smooth running and Navigation menu helps you and to main category and  sub category.



You should use best themes

•Divi

•Ultra

•Beaver Builder

•Astra

•OceanWP

•Studio Press

•Avada

•Soledad

4.SSL certificate: 

 if you're website is  does not had SSL certificate it indicates your website is not secure but you're website contains SSL certificate then there is more chances of  organic  visitors are coming.

SSL makes your website http to https that seems like

https://makemoneyonline.com

5. 404 error:

If you're deleted some post in your blog and made internal links which is connected to another  deleted post.
You can check this out by Google search console.

6.broken links: 

if you're website contains many backlinks and then that posts or blog can be deleted

And if you're website has more broken links then it can effects in Google AdSense account, also indicates ranking of factors

You can check broken links from broken link checker.

7.Mobile friendly:

 nowadays most of traffic comes from mobile so you're blog must be mobile friendly or it should be fit in mobile

And you're blog must respond on every screen

Plugins to WordPress:

1. Yoast SEO

2. Glue for Yoast SEO and amp

3. WP rest Yoast meta

8. Robots.txt& XML sitemap:

Robots.txt is Text file you instructs a Web robot that which page should scroll and which should not you can check any website robots.txt and it should be there in your website.
XML sitemap is must it helps in indexing your website and it should added in Google search console.

This is only about Technical SEO..

What is on page SEO?

On page SEO defines all measures that can be taken directly within the website in order to improve its position in search rankings and also increasing your traffic towards your website.

In direct to improve your website rankings you must do on Page SEO.

To make OPS 1(on page SEO):

1.content:

The contents should be unique and high quality (which should attract and  understand your readers or visitors) and also it  should be long. around (1500-1800)words is necessary.

To check your content is unique you can use these tools
1. Dupli checker(free)
2. SST (free)
3. copyscape (premium)

2.Images & videos:

You can use image and video to attract people like I'm used here.

you can use free image you can choose this platform
1.pixabay
2.free pik
3.pexels
4.unsplash

You can also create your image by these websites:
1.canva
2.photoshop
3.piscart (mobile)

3.keywords:

To make OPS1  you must need 1 primary keywords which you might target and 3-5 secondary keywords.
While leaving 1 important keyword you can loose lakhs of money which you can earn.

For best keywords your keyword research should be perfect.

Tools To make keyword research
1.google keywords planner
2.ahrefs
3.ubber suggest
4.keyword Keg (free).

Importance of keywords:

• keywords are foundation of your website.
• helps to SE to understand the purpose of
  your page.
• helps the site to get listed in search
  results.
• helps to get maximum number of visitors to
  your website.
• to boost your rankings.

And if you are WordPress user
You need

4. Yoast SEO plugin

It helps you to see your title, meta title,
description, meta description , are in perfect length or not.

If you are not WordPress user you can use this (Google SERP Preview Tool).

'But I need How to make on page SEO where that ****' "wait now you can see how to make on page SEO".

How to make on page SEO (OPS 1):

1.use main keywords and modifiers from
  secondary keywords from post title

You should see which are your keyword modifiers like if you're keyword is "what is SEO" you can use 'beginners' and it becomes ""what is SEO  for beginners" and like that you can modify your post.


2.make post URL short and clean and use
  primary keywords in your slug

Slug means  permalink or your post URL it should short and clean and use only primary keywords in your slug.


3. Use primary keywords in first and last
   paragraph

 Try to Use or in primary and keywords in first paragraph and also last paragraph it helps search engine to understand this post is related to that (lol).


4. Keep Keywords density of primary
   keywords around0.5 percent

Means if you're writing around 2000-2500 then 0.5 means 10-12 keywords you can add in your post not more than a that or less than that.


5. Use your primary keywords in all
  subheadings or at least 1  sub heading

It means you add your primary keyword in at least 1 subheadings ( means after title you can add this H1,H6) you can add it by natural methods.


6. Keep your keyword density of secondary
   keywords around 0.2 to 0.5 percent

If you're secondary keywords are something like how to " make a SEO, what is on page SEO" it should appear at least 1 4-5percent in your blog post.


7. Use your primary keywords in alt tag for
   the first image

It means that add your primary keywords in your alt tag area that is helpful in searching for purposes.



8. Try to front load primary keywords &
   modifiers in meta title

Fill your meta title by your all primary, secondary keywords and also it must look good.


9. use primary keywords and try  to use all
   keywords in meta description

Meta description must be 150 character not more than a that it means here you should all your primary and secondary keywords.


10. Use shorter paragraph

It is very important to write short and clean and paragraph because If you're user is likes more if you're wrote your paragraph about 4-5 lines.


11. Use  H1 for title and H2toH6 in content

H1 is your title always because it is in big font and  generally H2-H4 used more in content because it's font is small and comparing to H1.

12. Highlight your important keyword

If you are want show your visitors that it is important line or word you may highlight it and if you want tell search engine That it is also a  my keywords you can use highlight the words.


13. Add internal links wherever possible

That means you have any created another posts related to the topic of you can link to that  post  wherever you can

Ex:  I'm writing about how to do Facebook page in this email post you can link your old post road like how you to make a Gmail account.

14. Add external links to other websites

It indicates that your website is creating a an best content which  is helpful to all.  You   should make external links only with high DA-PA sites.


15. Use social share button on your webpage

Nowadays all are using this social media then you can add social media share button in your website to increase your website visitors.

To make social share button you can use this sharethis.com

16. Improve bounce rate
If you're website has least bounce rate ( means if I entered your website and after2-3 sec if I live your website then it is bouncing back) Google think that it is best website and here all are staying more time so there is more chances of ranking 1st in Google.


Points to remember:
1.study your niche well
2.make a list of important topic related to your niche.
3.fill those topics buckets with keywords
4.research related to search terms
5. See how competitors are Ranking for that keywords
6.understand keywords matrices
 1. Search volume
 2. Clicks
 3. Traffic potential
 4. Keywords difficulty

Thus finishes our OPS  1...

What is off page SEO?

OFF Page SEO elements:
Defined as action taken outside of your own website to impact your own website to impact your rankings within search engine results (SERPS).

1.backlinks

• Do follow Vs No follow backlinks
• Anchor text
• Link juice
• Relevancy
2. Social media
• Facebook
• Instagram
• LinkedIn
• Pinterest
• Twitter
3. Internal links

 1.Backlinks:

A backlinks is created when one website links to another . and these links between 2website is called backlinks.

1.Do follow Vs No follow backlinks:

• Do follow backlinks
These allow search engine
To follow them to reach website.
• No follow backlinks.
These back links attributes to do not
Follow search engine bots to follow link .
It doesn’t pass on link juice.

2.Anchor text: 

anchor text is a visible clickable text in hyperlink .In modern browsers it is often blue and underlined.

Ex: <ahref=https://Kannadatechon.blogsopt.com>Kannada Technology></a>

Here target link is
https: // Kannadatechon.blogsopt.com
Anchor text is Kannada Technology

3.Link juice:   

link juice is the term used in SEO world to refer to the value of equity passed from one page or one site to another and this value is passed through hyperlink.
Also called measure of quality of back links.

4. Relevancy: 

If your website is about technology so your back links must belongs to only technology and it should be old website because it is more powerful than new websites.

2.social media

• Facebook : it is best platform and here you can target many of members there are 5billon members are using Facebook . By making Facebook page.
• Instagram: it is also a good platform here you can also target audience.
• LinkedIn: it is also a new platform and also a famous one
• Pinterest: it is best platform you can use it for growing your website traffic.
• Twitter: it is best place to increase your Audience.
3. Internal linking : it is best way to increase your page views and people are thinking that “ it is easy to navigate here.and it helps in increase the dual time.

Importance of back links:
1. Increase rankings
2. Sending referral traffic
3. Brand building
4. Building relationships

Fact : back links are heart of off page SEO (lol)
So you should not skip off page SEO.

Is SEO is important?

Sure SEO is important because all are giving importance to SEO only so to rank in Google SEO is more important.


If you really want to make a new website you can see this 25 niches 

my opinion?

Actually SEO is important  but on my opinion SEO is not so important 🤣 because I’m giving more importance to content because your content is the king .so give more importance to content after you can see all these tactics .
I’m sure if you’re content is weak and your using  all these techniques and   it is waste of time.

Thank you
Here I had explained everything
And again you have any doubts you can comment me
And please share this if liked this seo post.